I have just finished attending The Logistics CIO & Supply Chain Technology Forum organised by EyeforTransport in Amsterdam. Once again the big discussion point was Visibility and Collaboration in the supply chain. There were represnatives from most industries – with the glaring exception of retail – from most European countries. It was the virtually unanimous view that supply chain visibility was key to collaboration and that these were the key to substantial efficiencies, customer service improvements and lower costs. Also more-or-less unanimous was the view that the Internet and Cloud Computing are the only way to achieve this.